The Body Shop x Period Campaign. "Our Time.Period"
Art direction on a campaign highlighting period shame and having open communication on this topic. I was proud to be involved in the original pitch which resulted in a print and digital campaign working with period activists.
I came up with the concept of highlighting the period "dot" using props and worked with Bryony Edwards on moodboards for the set design. It was great to work with the photographer Helene Sandberg, resulting in powerful and intimate images with activists Gabby Edlin, Kenny Ethan Jones, Emma Breschi and Ruqsana Begum. Original mockups included posters and reverse cover wrap executions, as well as a typographic exploration using the dots.