J Crew x John Lewis
Art direction on an editorial fashion shoot for John Lewis and their new J Crew range for AW. This print, digital and social campaign pivoted around the concept of "The Collective". These collectives were LNIP and VC London. We shot them in their creative work studios. I worked with the photographer Dean Martindale to capture the personalities of the two collectives evoking candid storytelling of their friendships and work.