Photography
Moeen Ali
Writer
Billie Bhatia
SimplyBe - Don't Call Me Bubbly
This campaign successfully created awareness of SimplyBe's brand and engaged with Stylist readers. Their brand identity fits in with Stylist magazine's promotion of body diversity and positivity. This print piece described why we should stop using the adjective "bubbly" to describe women of a certain size. The article was shared on social media by the writer Billie Bhatia and received a positive response.
This campaign led to further print and digital bookings - see below for more.
SimplyBe - The Curve Rebellion
SimplyBe booked a reverse cover wrap execution showcasing their summer swimwear range. The content team and I explored the theme of the "curve rebellion" - resulting in a first person feature on the need for more inclusivity in summer clothing. As I didn't have many original assets to use for this piece I explored a conceptual visual using stock imagery. This was received positively by the team and client.
Simply Be - "The New Icons"
SimplyBe booked another reverse cover wrap execution for their Winter range. We explored another first person editorial on inclusivity in fashion and media, as this format had worked well in previous issues. Again, I didn't have many original assets to use for this piece so I adapted photography of the writer into a magazine cover to reflect the content. This was received positively by the team and client.
I also worked on the typography for the reverse cover - using a bold treatment.
